To quote the press release:

[RedBlueAmerica.com] is designed to appeal to the significant percentage of Americans who are engaged in the political process and have a deep interest in the diversity of opinion in American society.

The site will serve as an ongoing public forum for a full array of user- generated content, including blogs, personal profiles, videos and more. While focusing at the outset on the 2008 election campaigns, RedBlueAmerica intends to provide the public with an open forum for a wide range of cultural and political views long after the votes have been counted....

"RedBlueAmerica.com is a place for people interested in what the other half thinks on the important and interesting issues of the day," said John Temple, founder of the Web site, and vice president of news for The E. W. Scripps Company's newspaper division. "It's a place where they'll always find the best thinkers on their own side stacked up against the best thinkers on the other side; a place for a lively and civil conversation about the topics people are talking about -- or should be talking about."

For us, the project initially began late summer 2007, when Scripps' Vice President of News, John Temple (who also happens to be Editor, President and Publisher of the Rocky Mountain News in Denver) and Scripps' Director of Marketing/Newspapers Linda Sease, along with the Rocky Mountain News' Interactive Editor Mike Noe, approached us with the initial concept for RedBlueAmerica.com.

After we worked on the architecture and development of a proof-of-concept version of the site, Scripps embarked on some usability testing. Afterwards, we got together to analyze the results. Then, really quite suddenly, we got the green light for the next phase, and over a period of two months we worked on the re-architecting and redesigning the site, followed by some very rapid development and theming.

In today's political climate, with both Democratic and Republican presidential nomination races still up for grabs, and the country still very polarized on so many major and minor issues, this seems to be an extremely timely project. John Temple and Scripps saw that, and hired some very talented moderators and managers to run the site, aggressively driving content and marketing. They also planned to leverage their not-insubstantial media holdings in newspapers and television stations, along with their respective websites in promoting the website and its content. This was not going to be a quiet launch.

The traffic projections were such that we had to anticipate and prepare for some fairly robust traffic and posting activity on the site, so we spec'd out and configured an enterprise-level multi-server hosting setup. We did some additional benchmarking and performance tuning to bring the site performance up. (We'll be continuing to watch the site and make adjustments over the coming days and weeks.)

The not-quite-standard page layout, and targeted Doubleclick advertising placement requirements, led to some interesting challenges in theming, including separating the comments (labeled "thoughts" on the site) from the nodes (aka "posts" for readers not familiar with Drupal), which ordinarily would load in tandem, so as to pull them up in separate containers on the page. (We could only blame ourselves for any interesting challenges due to the design, since we did the design ourselves.)

Some of the other things we did include integration with their Epsilon newsletter system and the creation of a custom voting widget combining image mapping, jQuery and the Drupal Voting API. We initially thought of adapting the existing fivestar module, but ultimately rejected the idea. The voting widget had to present no possible interpretation of bias, and fivestar's left-to-right paradigm could give the false impression that somehow "red" was greater than "blue." (We encourage you to check out the site and see what you think about the widget.)

Overall the experience of working with Scripps Vice President John Temple and Linda Sease -- and, later, with project director Allen Klosowski, search engine marketer John Stancliffe, red moderator Ben Boychuk and blue moderator Joel Mathis -- has been a supreme pleasure. It was a true collaboration and partnership.

In 1980, China had paid lip service to women by saying "women hold up half the sky." Yet when the United Nations declared the 1980's "The Decade of Women," we wondered if things were any different here versus elsewhere?

While men of one nation squared off against men of another nation, the women's stake in the struggle seemed different and even vague. Is a woman whose rights are denied in the name of Islam all that different from a woman whose rights are denied in the name of Christ? When men are the exclusive interpreters of authority, be it religious or secular, do women feel a stake in the outcome?

Fundamentalism is fundamentalism and one of the fundamentals of fundamentalism is that women are fundamentally at the bottom of the heap. Why is that so? God, who conveniently is a "man," said so. How do we know? A person of authority, coincidentally also a man, interpreted it in that way.

True enough, womankind is not monolithic, yet women in the third and fourth world whose husbands beat them are not so different from women in the first and second world whose husbands beat them. Domestic violence is not the only issue. Lack of education. Poverty. Caring for children. Reproductive rights. These are issues that unite women more than national boarders divide them.

We say we have it better than our mothers and our daughters have it better than we did. This statement has the virtue of being true. In the United States more women are entering the professions-doctors, lawyers, accountants, and political leaders. Yet, surprisingly, many are not progressive and more than a few are reactionary. We wonder why the label "feminist" is no longer in vogue. There are many reasons, but some are of our own doing.

I am reminded of one of the most pivotal moments in the film "Gandhi." Just back from fighting for rights in South Africa, he is still a relative unknown in India. Gandhi makes a speech before the Congress Party, which is demanding home rule and freedom from British rule.

Gandhi: Here we make speeches for each other, and those English liberal magazines that may grant us a few lines. But the people of India are untouched. Their politics are confined to bread and salt. Illiterate they may be, but they are not blind. They see no reason to give their loyalty to rich and powerful men who simply want to take over the role of the British in the name of freedom. This Congress tells the world it represents India. My brothers, India is seven hundred thousand "villages" not a few hundred lawyers in Delhi and Bombay. Until we stand in the fields with the millions who toil each day under the hot sun, we will not represent India, nor will we ever be able to challenge the British as one nation.

So it has been for women in their struggle for equality, hoping liberal magazines may grant us a few lines or as it is said, "hoping to be mentioned, even if inaccurately."

In the summer of 1979, a group of media women gathered at the National Press Club in Washington DC at an all day conference. We discussed how isolated we felt not only from each other, but from women whose struggles were much the same as ours, yet who lived outside our boarders.

One of our number, Rhoda Epstein, set up a demonstration. It was not yet called the Internet. It was still called ARPANET, but one of our number had a computer which connected by telephone lines to another computer-this one in New York. We crowded around at the breakout sessions to see how two people might communicate-long distance, no less!-using local lines to get a message out. It funneled through Electronic Information and Education-EIES-linked through the New Jersey Institute of Technology. In it, we saw the future!

We could not have been any more thrilled than had it been a message from extraterrestrials.

It was not long before I wrangled a property pass from Hewlett-Packard to borrow and take home one of their small, obsolete, desk computers. On Labor Day, five of us met in Boston, behind the glass French doors of my sun porch office, to try out our new found technology.

A photo was snapped at the time and it survives.

What a world on ARPANET. There were forums on EIES and people were exchanging ideas, not just women issues, either. There were men, too. The conversation sizzled about politics and technology, and what was happening in the world. The data fired back and forth-all at 300 baud.

At the same time Donna Allen and The Women's Institute for Freedom of the Press, WIFP, organized a teleconference around the World Conference of Women of the U.N. Decade for Women in Copenhagen. Terribly expensive, WIFP got the satellite time. Words like "uplink" and "downlink" and "satellite feed" became part of our active vocabulary. Using the same technology and hardware used by the major media, people half a world away were conferencing.

To be sure, the idea of virtual conferencing or telecommunication was not unknown. What had happened, however, was that women had seized upon it. Like the seven hundred thousand "village" of which Gandhi spoke, we realized we had far more in common with each other than we thought.

We all struggled in a world where dialog was largely shaped by media. The media was controlled largely by corporations or governments. These corporations and governments were almost exclusively run by men and what women there were in those governments, they subscribed to the agenda that the leaders put forth in the name of the people.

Perhaps for the first time people could speak across the divide.

That was 25 years ago. It seems only like yesterday.

We can see so far because we stand on the shoulders of giants.

I asked a historian of women's issues, "in the 1920's, and recently, there were great strides for women's rights. Why did it fade away?"

The answer got was not one I expected. "It didn't. The media merely stopped reporting it."

Whether it is Tiananmen Square or Washington Square, if people can communicate, they can rally around a cause.

When there is a coup, what's one of the first things the leaders take over? Radio and television stations. In China, Internet phrases are banned. "Tiananmen Square" itself is forbidden speech.

This nation's founders added the First Amendment to the Constitution which, among other things, guarantees freedom of speech, the right to petition, and the right to peaceably assemble.

In Ben Franklin's day there was no mass media-certainly not on any real scale. It was "one if by land and two if by sea," merely lanterns in the Old North Church that alerted the locals of how the British troops were coming. The ways of communicating were few and limited. William Dawes and Paul Revere rode through the night on horseback, shouting that "the Red Coats are coming!" And from that comes our Second Amendment as Minutemen picked up their firearms to go out to fight.

Freedom of the press, when all was said and done, was rather equal. It was who had the best and latest information that mattered.

A century later that had all changed. The massive press started to grow and by the time of Citizen Kane, multimillionaires could get their message out, but the ordinary citizen could not. The mass press could paint a picture that was hard to change, at least by an ordinary citizen.

The radio came out. At first it was seen as the great equalizer, but soon the airwaves were clogged and government stepped in. Soon radio stations and networks, owned by large corporations, ruled-right into the days of television.

Mass media is not nefarious; merely limited. Our political leaders speak in sound bites not because they are as stupid as we might cynically think, but because that's what the media mechanism can handle. Or as Dr. Emmett Brown in the film "Back to the Future" says in 1955 when he sees the camcorder of 1985 and is amazed to learn that Ronald Reagan is President of the United States, "No wonder your president is an actor: he has to look good on television."

Blogs have leveled that playing field. The right of people to peaceably assemble is no longer limited to the town square. Nor can messages that resonate be quashed by tanks that roll through town to disperse a group that has peaceably assembled to ask for change.

It will prove a more daunting task to silence women's voices or to make out that women actually believe they have all the rights they need.

Free speech - an American right; a human right - can thrive when people have the means to speak their minds and rally for a cause.

The revolution has come and women are finally plugged in.

It's called Blogs.